Module 1: Introduction to SEO & How Search Engines Work (2 hrs) What is SEO and why it matters Understanding search engine algorithms Types of SEO: On-Page, Off-Page, and Technical White Hat vs. Black Hat techniques Module 2: Keyword Research & SEO Strategy (3 hrs) Understanding user intent Keyword types: short-tail vs. long-tail Tools for keyword research (Google Keyword Planner, Ubersuggest, etc.) Creating an SEO-friendly content plan Module 3: On-Page Optimization (3 hrs) Optimizing title tags, meta descriptions, and headers URL structure and internal linking Image SEO and alt text Content readability and keyword placement Module 4: Technical SEO (3 hrs) Website structure and crawlability Mobile optimization and Core Web Vitals Page speed improvement (tools & tips) Robots.txt, XML sitemaps, and canonical tags Module 5: Off-Page SEO & Link Building (3 hrs) What are backlinks and why they matter Natural vs. toxic links Link building strategies (guest posts, directories, outreach) Monitoring backlinks and avoiding penalties Module 6: SEO Tools & Analytics (3 hrs) Google Search Console: setup and key features Google Analytics basics for SEO SEO audit tools: Ahrefs, SEMrush, Screaming Frog (overview) Tracking performance and KPIs (CTR, bounce rate, etc.) Module 7: Applying SEO – Case Study & Practical Work (3 hrs) Analyzing a real website Performing an SEO audit Creating an action plan Presenting findings and recommendations