SEO Course

Module 1: Introduction to SEO & How Search Engines Work (2 hrs) What is SEO and why it matters Understanding search engine algorithms Types of SEO: On-Page, Off-Page, and Technical White Hat vs. Black Hat techniques Module 2: Keyword Research & SEO Strategy (3 hrs) Understanding user intent Keyword types: short-tail vs. long-tail Tools for keyword research (Google Keyword Planner, Ubersuggest, etc.) Creating an SEO-friendly content plan Module 3: On-Page Optimization (3 hrs) Optimizing title tags, meta descriptions, and headers URL structure and internal linking Image SEO and alt text Content readability and keyword placement Module 4: Technical SEO (3 hrs) Website structure and crawlability Mobile optimization and Core Web Vitals Page speed improvement (tools & tips) Robots.txt, XML sitemaps, and canonical tags Module 5: Off-Page SEO & Link Building (3 hrs) What are backlinks and why they matter Natural vs. toxic links Link building strategies (guest posts, directories, outreach) Monitoring backlinks and avoiding penalties Module 6: SEO Tools & Analytics (3 hrs) Google Search Console: setup and key features Google Analytics basics for SEO SEO audit tools: Ahrefs, SEMrush, Screaming Frog (overview) Tracking performance and KPIs (CTR, bounce rate, etc.) Module 7: Applying SEO – Case Study & Practical Work (3 hrs) Analyzing a real website Performing an SEO audit Creating an action plan Presenting findings and recommendations

This comprehensive SEO course is designed to teach you how to optimize websites for search engines and rank higher in Google search results. From keyword research and on-page optimization to technical SEO and link-building strategies, you’ll gain hands-on skills to improve website performance, attract more visitors, and grow your online presence. Whether you're a digital marketing beginner, business owner, or aspiring SEO specialist, this course will equip you with practical tools and real-world techniques to succeed in the competitive world of search engines.